1.Scope of This Policy

This Policy applies to all Customers, Vendors/Partners, Advertisers, and visitors who access or use the Linker360 Platform. It covers personal data collected through registration, bookings, payments, messaging, reviews, advertisements, and general browsing activity. By using the Platform, you consent to the collection and use of your information as described in this Policy.

2.Information We Collect

We collect information in the following ways:

• Information you provide directly — during registration, profile creation, bookings, payments, support requests, or communication with us
• Information generated through your use of the Platform — such as booking history, messages, reviews, and saved preferences
• Information collected automatically — such as device information, IP address, browser type, and usage activity
• Information from third parties — such as payment confirmation from gateway providers or verification data from KYC providers

3.Customer Data

When you register or use the Platform as a Customer, we may collect:

• Full name, email address, and mobile number
• City, location, and wedding event details (e.g. event date, guest count, budget range)
• Booking and enquiry history with Vendors
• Reviews, ratings, and messages submitted on the Platform
• Account credentials (password is stored in encrypted/hashed form)

4.Vendor/Partner Data

When you register or use the Platform as a Vendor/Partner, we may additionally collect:

• Business name, registration details, and GST number
• KYC documents, licences, and identity proof submitted for verification
• Bank account or UPI details for payouts, where applicable
• Service listings, pricing, portfolio images, and availability calendars
• Lead and credit usage history, subscription and billing records

5.Payment Data

All payment card and banking information is collected and processed directly by our PCI-DSS compliant third-party payment gateway partners. Linker360 does not store full card numbers, CVV, or banking passwords on its own servers. We retain only transaction references, amounts, status, and invoices necessary for accounting, support, and legal compliance.

6.Automatically Collected Data

When you access the Platform, we automatically collect certain technical information, including:

• IP address, device type, operating system, and browser type
• Pages visited, time spent, click activity, and referral source
• Approximate location derived from IP address or, with your permission, GPS data
• Log files and crash/diagnostic reports

7.Cookies & Tracking Technologies

We use cookies and similar tracking technologies (such as local storage and pixel tags) to:

• Keep you logged in and remember your preferences
• Understand how users interact with the Platform (analytics)
• Measure the performance of advertisements and marketing campaigns
• Prevent fraud and enhance Platform security

You can control or disable cookies through your browser settings; however, disabling certain cookies may affect Platform functionality.

8.How We Use Your Information

We use the information we collect to:

• Create and manage your account
• Facilitate bookings, enquiries, and communication between Customers and Vendors
• Process payments, subscriptions, credits, and refunds
• Verify Vendor identity and business credentials
• Personalise content, search results, and recommendations
• Send transactional notifications (booking confirmations, payment receipts, OTPs)
• Send promotional and marketing communications, where you have opted in
• Detect, prevent, and investigate fraud, abuse, or security incidents
• Comply with legal, tax, and regulatory obligations
• Improve and develop new Platform features

9.Legal Basis for Processing

We process your personal data on the basis of: (a) your consent, (b) performance of a contract with you (e.g. facilitating a booking), (c) compliance with a legal obligation, and (d) our legitimate business interests, such as fraud prevention and Platform improvement, balanced against your rights and interests.

10.How We Share Your Information

We do not sell your personal data. We may share information with:

• Vendors/Customers — relevant booking and contact details are shared between Customers and Vendors to facilitate a transaction
• Payment gateway providers — to process transactions securely
• SMS/WhatsApp/Email providers — to deliver OTPs, notifications, and communications
• Analytics and hosting providers — to operate and improve the Platform
• Legal and regulatory authorities — where required by law, court order, or to protect our legal rights
• Successors in business — in the event of a merger, acquisition, or sale of assets, subject to equivalent privacy protections

11.Third-Party Service Providers

The Platform relies on trusted third-party providers, including but not limited to payment gateways, Google Maps, WhatsApp Business API, SMS gateways, email delivery services, cloud hosting providers, and analytics tools. These providers process data on our behalf under contractual confidentiality and security obligations, and are also governed by their own respective privacy policies.

12.Messaging & Communication Data

Messages exchanged through the Platform's in-built messaging system may be stored, scanned, or monitored for spam detection, abuse prevention, dispute resolution, and quality assurance purposes, in accordance with our Terms & Conditions.

13.Reviews & Public Profile Information

Vendor business names, listings, portfolio images, ratings, and reviews submitted by Customers are publicly visible on the Platform as part of its core marketplace function. Customers should avoid including sensitive personal information in public reviews or messages.

14.Marketing Communications

With your consent, we may send promotional emails, SMS, or WhatsApp messages about offers, new features, or relevant Vendor recommendations. You may opt out of marketing communications at any time using the unsubscribe link in emails, by replying STOP to SMS, or by adjusting your notification preferences in your account settings. Transactional communications (e.g. OTPs, booking confirmations) cannot be opted out of, as they are necessary for the Platform to function.

15.Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Policy, including for the duration of your account's existence, and thereafter for a reasonable period to comply with legal, tax, accounting, or dispute-resolution requirements. Data that is no longer required is securely deleted or anonymised.

16.Data Storage & International Transfers

Your data is primarily stored on servers located in India or with cloud providers offering data centres serving Indian customers. Where data is processed by service providers outside India, we take reasonable steps to ensure such transfers are subject to appropriate safeguards consistent with applicable Indian data protection law, including the Digital Personal Data Protection Act, 2023.

17.Data Security

We implement reasonable technical and organisational security measures, including encryption in transit, access controls, OTP-based authentication, and regular security monitoring, to protect your data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

18.Your Rights

Subject to applicable law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data, subject to legal retention obligations
• Withdraw consent for marketing communications at any time
• Request a copy of your data in a portable format, where applicable
• Lodge a grievance with our Grievance Officer (see Section 25) or, where applicable, with a relevant data protection authority

To exercise any of these rights, please contact us at privacy@linker360.com. We may need to verify your identity before processing your request.

19.Account Deletion

You may request deletion of your account by contacting support@linker360.com. Certain data, such as transaction records and invoices, may be retained after account deletion as required by tax, accounting, or legal obligations, even after your account is closed.

20.Children's Privacy

The Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete such information promptly.

21.Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) setting. As there is currently no industry-standard approach to responding to DNT signals, the Platform does not currently respond differently based on detected DNT signals.

22.Third-Party Links

The Platform may contain links to third-party websites, such as Vendor social media pages or external review sites. We are not responsible for the privacy practices or content of such third-party sites, and we encourage you to review their respective privacy policies.

23.AI Features & Automated Processing

Where the Platform uses AI-assisted features, such as automated recommendations, AI-generated content suggestions, or chat assistance, limited data (such as search queries, preferences, or booking context) may be processed to generate relevant outputs. Such processing is used to enhance your experience and does not involve fully automated decision-making that produces legal or similarly significant effects concerning you without an option for human review.

24.Data Breach Notification

In the event of a data breach that poses a significant risk to your rights and personal data, Linker360 will take reasonable steps to notify affected users and relevant authorities in accordance with applicable law, and to mitigate the impact of such a breach.

25.Grievance Officer

In accordance with applicable Indian law, including the Information Technology Act, 2000 and rules made thereunder, we have appointed a Grievance Officer to address complaints or concerns relating to this Privacy Policy or the processing of your personal data.

26.Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational reasons. Material changes will be communicated via email, in-app notification, or a notice on the Platform, with the "Last Updated" date revised accordingly. Continued use of the Platform after such changes constitutes your acceptance of the revised Policy.

27.Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and rules framed thereunder, without regard to conflict-of-law principles.

28.Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please reach out to us: